Employees can be very effective brand ambassadors for your company, especially with the prevalence of social media. Here’s what panelist Helen Stojic, director of Corporate Affairs for Blue Cross Blue Shield of Michigan, shared at a recent AWC Detroit program.
A solo public relations practitioner for 25 years, AWC member Catherine Ticer shares what you need to know if you’re leaving a PR agency or corporate position to strike out on your own.
Some prospective members find AWC Detroit on social media or through a google search, but even more are introduced to the group by Maureen McDonald. Here are some tips from the consummate connector and community builder for Detroit-area women in the communications field.
No matter how we package our content in the marketing and communications fields, it all comes down to how we tell a brand's story. That’s why storytelling is the focus of Giavanna Palazzolo's new PR and branding business.
As a group, AWC Detroit supports literacy programs. So do some of our members as reading tutors for kids or adults. Member Joan Allesee serves on the board of the Oakland Literacy Council and has developed an eLearning course for tutor training.
Want to add podcasting to your marketing or programming plans? Have an idea for a podcast you’d like to create? Nicole Scheffler and Kathleen Norton, co-founders and co-hosts of the award-winning Diva Tech Talk podcast series, share what you should consider before taking the plunge.
Since founding Logos Communications 20 years ago, Sue Voyles has ridden the wave of technology that has changed the media landscape, the way PR campaigns are rolled out and how team members can choose to work.
One of the lessons that Trent Creative founder and CEO Marilyn Trent has learned in her 25 years in business is that “Branding Comes First." You have to develop a solid brand strategy to connect with customers and maximize your marketing efforts.
A retweet could land you in court. A ‘borrowed’ photo could breach copyright. How can you remain legal while getting maximum attention for your social media posts? Here’s what media law experts Robin Luce-Herrmann and Jennifer Dukarski advised at a 2018 AWC Detroit seminar.