How can you get your company or product to rise to the top of a Google search? AWC Detroit member Janet Scott gives some tips for writing SEO-enhanced product descriptions that will drive traffic to your web page.
Detroit-area public relations consultant and non-profit board veteran Karen Couf Cohen tells how to diffuse an organizational crisis with emotional intelligence. This is a version of her “empathy” article appearing on AWC’s National Trending blog.
How can you differentiate between a challenging work environment and a truly toxic one? Allison LaRose reveals six warning signs of a negative company culture and why it may be time to look for better opportunities.
Employees can be very effective brand ambassadors for your company, especially with the prevalence of social media. Here’s what panelist Helen Stojic, director of Corporate Affairs for Blue Cross Blue Shield of Michigan, shared at a recent AWC Detroit program.
A solo public relations practitioner for 25 years, AWC member Catherine Ticer shares what you need to know if you’re leaving a PR agency or corporate position to strike out on your own.
Some prospective members find AWC Detroit on social media or through a google search, but even more are introduced to the group by Maureen McDonald. Here are some tips from the consummate connector and community builder for Detroit-area women in the communications field.
No matter how we package our content in the marketing and communications fields, it all comes down to how we tell a brand's story. That’s why storytelling is the focus of Giavanna Palazzolo's new PR and branding business.
As a group, AWC Detroit supports literacy programs. So do some of our members as reading tutors for kids or adults. Member Joan Allesee serves on the board of the Oakland Literacy Council and has developed an eLearning course for tutor training.