One of the lessons that Trent Creative founder and CEO Marilyn Trent has learned in her 25 years in business is that “Branding Comes First." You have to develop a solid brand strategy to connect with customers and maximize your marketing efforts.
A retweet could land you in court. A ‘borrowed’ photo could breach copyright. How can you remain legal while getting maximum attention for your social media posts? Here’s what media law experts Robin Luce-Herrmann and Jennifer Dukarski advised at a 2018 AWC Detroit seminar.
Freelancing offers lots of flexibility and the convenience of working from home. But staying motivated without co-workers and a structured workplace can be a challenge. Freelancer Jillian Mikolaizyk has dealt with this and shares seven tips for keeping on track.
Renee Rashid-Merem, a General Motors communications executive with vast Fortune 100 company experience, shared practical tips for leadership development and career navigation at our 2018 Leadership Summit. In this Q&A, she talks about key points, challenges and influences in her own career.
Meet Summit speaker Dr. Darienne Driver and get a glimpse into her leadership style in her new role as CEO of United Way for Southeastern Michigan. A former Detroit Public Schools teacher and most recently superintendent of Milwaukee Public Schools, she assumed leadership of the non-profit agency in mid-2018.
Jocelyn K. Allen joined forces with Chandra S. Lewis in 2015 to form The Allen Lewis Agency, a full-service transformational agency committed to helping clients tell their stories, build their brands, and commemorate experiences. AWC Detroit asked her a few questions about her career journey in public relations and marketing.
Harper West’s topic for the 2018 Summit is “Emotional and Social Skills for Leadership.” A past president of IABC Detroit, she left the marketing and PR field after 25 years to pursue a career in clinical psychology. Today she is a psychotherapist and distinguished author in her new field.
Leadership Summit speaker Dr. Sibrina Collins -- a chemist, educator and writer -- felt honored to have mentors and cheerleaders supporting her career journey. Now as executive director of The Marburger STEM Center at LTU, she is a role model for women entering the fields of science, technology, engineering and math.
Armed with a degree in art, a passion for good design and the unique ability to get to the core of complex information, Marilyn Trent hung out her shingle in 1992. Here's how she built Trent Creative into an innovative branding, marketing and design firm with studios in Rochester and Detroit.
In celebration of her company’s 30th anniversary, Ann K. Bruttell, founder and president of Troy-based Meeting Coordinators, Inc., shares her event management experience and recalls her most challenging assignments.