Employees can be very effective brand ambassadors for your company, especially with the prevalence of social media. Here’s what panelist Helen Stojic, director of Corporate Affairs for Blue Cross Blue Shield of Michigan, shared at a recent AWC Detroit program.
No matter how we package our content in the marketing and communications fields, it all comes down to how we tell a brand's story. That’s why storytelling is the focus of Giavanna Palazzolo's new PR and branding business.
One of the lessons that Trent Creative founder and CEO Marilyn Trent has learned in her 25 years in business is that “Branding Comes First." You have to develop a solid brand strategy to connect with customers and maximize your marketing efforts.
Steve Jobs’ advice: “stay hungry, stay foolish” motivated Junkai Wang to expand her skill set and career opportunities. Educated in China and France to be a trilingual negotiator in international trade, she shares how she pivoted into marketing communications and acquired technical skills to rebrand a corporate website.
Have you noticed we've changed? It's not just a new logo. We've been making changes to modernize and expand the services we offer our members. Carol Gillis, Vice President of Marketing, discusses AWC Detroit's brand identity and how it's been updated.