A solo public relations practitioner for 25 years, AWC member Catherine Ticer shares what you need to know if you’re leaving a PR agency or corporate position to strike out on your own.
No matter how we package our content in the marketing and communications fields, it all comes down to how we tell a brand's story. That’s why storytelling is the focus of Giavanna Palazzolo's new PR and branding business.
Since founding Logos Communications 20 years ago, Sue Voyles has ridden the wave of technology that has changed the media landscape, the way PR campaigns are rolled out and how team members can choose to work.
Armed with a degree in art, a passion for good design and the unique ability to get to the core of complex information, Marilyn Trent hung out her shingle in 1992. Here's how she built Trent Creative into an innovative branding, marketing and design firm with studios in Rochester and Detroit.
In celebration of her company’s 30th anniversary, Ann K. Bruttell, founder and president of Troy-based Meeting Coordinators, Inc., shares her event management experience and recalls her most challenging assignments.
Stage 3 Productions in Warren, Mich. offers state-of-the-art studio facilities and creative services for print and video productions. Several AWC members recently participated in photo shoots there, thanks to Beth Farley, Stage 3 art director and AWC marketing team member.
Created by two diverse technology-oriented women (with a combined professional background of 65+ years), Diva Tech Talk is a specialized podcast channel celebrating women making an impact in technology. The distinctive series inspires women/girls to succeed in technology-driven missions, and features interviews with established and emerging female tech leaders. Accomplished women get "on the mic"