A solo public relations practitioner for 25 years, AWC member Catherine Ticer shares what you need to know if you’re leaving a PR agency or corporate position to strike out on your own.
Some prospective members find AWC Detroit on social media or through a google search, but even more are introduced to the group by Maureen McDonald. Here are some tips from the consummate connector and community builder for Detroit-area women in the communications field.
No matter how we package our content in the marketing and communications fields, it all comes down to how we tell a brand's story. That’s why storytelling is the focus of Giavanna Palazzolo's new PR and branding business.
Pat Gomez Martz had no idea she was a technical communicator until her daughter made the observation while working as an unpaid intern at her mother's business. Later, a master's in technical and professional communication from Lawrence Technological University changed the direction of her career.
Renee Rashid-Merem, a General Motors communications executive with vast Fortune 100 company experience, shared practical tips for leadership development and career navigation at our 2018 Leadership Summit. In this Q&A, she talks about key points, challenges and influences in her own career.
Jocelyn K. Allen joined forces with Chandra S. Lewis in 2015 to form The Allen Lewis Agency, a full-service transformational agency committed to helping clients tell their stories, build their brands, and commemorate experiences. AWC Detroit asked her a few questions about her career journey in public relations and marketing.
Harper West’s topic for the 2018 Summit is “Emotional and Social Skills for Leadership.” A past president of IABC Detroit, she left the marketing and PR field after 25 years to pursue a career in clinical psychology. Today she is a psychotherapist and distinguished author in her new field.
Leadership Summit speaker Dr. Sibrina Collins -- a chemist, educator and writer -- felt honored to have mentors and cheerleaders supporting her career journey. Now as executive director of The Marburger STEM Center at LTU, she is a role model for women entering the fields of science, technology, engineering and math.
Steve Jobs’ advice: “stay hungry, stay foolish” motivated Junkai Wang to expand her skill set and career opportunities. Educated in China and France to be a trilingual negotiator in international trade, she shares how she pivoted into marketing communications and acquired technical skills to rebrand a corporate website.