A solo public relations practitioner for 25 years, AWC member Catherine Ticer shares what you need to know if you’re leaving a PR agency or corporate position to strike out on your own.
No matter how we package our content in the marketing and communications fields, it all comes down to how we tell a brand's story. That’s why storytelling is the focus of Giavanna Palazzolo's new PR and branding business.
Since founding Logos Communications 20 years ago, Sue Voyles has ridden the wave of technology that has changed the media landscape, the way PR campaigns are rolled out and how team members can choose to work.
One of the lessons that Trent Creative founder and CEO Marilyn Trent has learned in her 25 years in business is that “Branding Comes First." You have to develop a solid brand strategy to connect with customers and maximize your marketing efforts.
Jocelyn K. Allen joined forces with Chandra S. Lewis in 2015 to form The Allen Lewis Agency, a full-service transformational agency committed to helping clients tell their stories, build their brands, and commemorate experiences. AWC Detroit asked her a few questions about her career journey in public relations and marketing.
Armed with a degree in art, a passion for good design and the unique ability to get to the core of complex information, Marilyn Trent hung out her shingle in 1992. Here's how she built Trent Creative into an innovative branding, marketing and design firm with studios in Rochester and Detroit.
In celebration of her company’s 30th anniversary, Ann K. Bruttell, founder and president of Troy-based Meeting Coordinators, Inc., shares her event management experience and recalls her most challenging assignments.
Created by two diverse technology-oriented women (with a combined professional background of 65+ years), Diva Tech Talk is a specialized podcast channel celebrating women making an impact in technology. The distinctive series inspires women/girls to succeed in technology-driven missions, and features interviews with established and emerging female tech leaders. Accomplished women get "on the mic"