Molly MacDonald, a former journalist, is founder and CEO of The Pink Fund, which provides short-term, non-medical financial assistance to breast cancer patients in active treatment. “Dancing With The Survivors” is her signature fundraising event.
In celebration of her company’s 30th anniversary, Ann K. Bruttell, founder and president of Troy-based Meeting Coordinators, Inc., shares her event management experience and recalls her most challenging assignments.
Social media marketing is an important and cost-effective way to promote an event to get people to attend as well as to engage those who are attending. AWC member RoseAnn Nicolai, president of Nicolai Events, shares her step-by-step plan.