Sue Voyles, a writer, public relations guru and communications trainer, puts on her publicist hat to coach PR newbies on pitching the media and earning the trust of editors and reporters. It takes practice and persistence.
Freelancer Esther Allweiss Ingber writes on many topics. But one of her favorite gigs is being a restaurant reviewer. Here’s how she got that role at the Detroit Jewish News, how she goes about the assignment and her recent favorites among the dining spots she’s visited.