One of the lessons that Trent Creative founder and CEO Marilyn Trent has learned in her 25 years in business is that “Branding Comes First." You have to develop a solid brand strategy to connect with customers and maximize your marketing efforts.
A retweet could land you in court. A ‘borrowed’ photo could breach copyright. How can you remain legal while getting maximum attention for your social media posts? Here’s what media law experts Robin Luce-Herrmann and Jennifer Dukarski advised at a 2018 AWC Detroit seminar.
Freelancing offers lots of flexibility and the convenience of working from home. But staying motivated without co-workers and a structured workplace can be a challenge. Freelancer Jillian Mikolaizyk has dealt with this and shares seven tips for keeping on track.
Armed with a degree in art, a passion for good design and the unique ability to get to the core of complex information, Marilyn Trent hung out her shingle in 1992. Here's how she built Trent Creative into an innovative branding, marketing and design firm with studios in Rochester and Detroit.
Denise Gray-Felder, chief communications officer at Michigan Medicine and AWC Detroit Headliner, delivered the keynote speech at Celebrate & Elevate 2018. In this excerpt, she describes authentic leadership and encourages you to live the work and personal life that you define, based on the terms you set.
Detroit-based reporter Chastity Pratt Dawsey shared tips from Bridge Magazine’s truth squad during her AWC national webcast presentation on the role of investigative journalism in the age of “fake news.” Chastity covers Michigan’s cities and urban affairs for Bridge and is an AWC Detroit Vanguard Award winner.
Steve Jobs’ advice: “stay hungry, stay foolish” motivated Junkai Wang to expand her skill set and career opportunities. Educated in China and France to be a trilingual negotiator in international trade, she shares how she pivoted into marketing communications and acquired technical skills to rebrand a corporate website.
Freelance writers need every ounce of inspiration to earn a buck or two and keep going when things get tough. Here’s what Pam Houghton learned from Michigan-based movie-makers at an AWC Detroit program back in 2010 that has stuck with her.
Freelancer Esther Allweiss Ingber writes on many topics. But one of her favorite gigs is being a restaurant reviewer. Here’s how she got that role at the Detroit Jewish News, how she goes about the assignment and her recent favorites among the dining spots she’s visited.