Sue Voyles, a writer, public relations guru and communications trainer, puts on her publicist hat to coach PR newbies on pitching the media and earning the trust of editors and reporters. It takes practice and persistence.
How can you differentiate between a challenging work environment and a truly toxic one? Allison LaRose reveals six warning signs of a negative company culture and why it may be time to look for better opportunities.
A solo public relations practitioner for 25 years, AWC member Catherine Ticer shares what you need to know if you’re leaving a PR agency or corporate position to strike out on your own.
Some prospective members find AWC Detroit on social media or through a google search, but even more are introduced to the group by Maureen McDonald. Here are some tips from the consummate connector and community builder for Detroit-area women in the communications field.
Want to add podcasting to your marketing or programming plans? Have an idea for a podcast you’d like to create? Nicole Scheffler and Kathleen Norton, co-founders and co-hosts of the award-winning Diva Tech Talk podcast series, share what you should consider before taking the plunge.
One of the lessons that Trent Creative founder and CEO Marilyn Trent has learned in her 25 years in business is that “Branding Comes First." You have to develop a solid brand strategy to connect with customers and maximize your marketing efforts.
A retweet could land you in court. A ‘borrowed’ photo could breach copyright. How can you remain legal while getting maximum attention for your social media posts? Here’s what media law experts Robin Luce-Herrmann and Jennifer Dukarski advised at a 2018 AWC Detroit seminar.
Freelancing offers lots of flexibility and the convenience of working from home. But staying motivated without co-workers and a structured workplace can be a challenge. Freelancer Jillian Mikolaizyk has dealt with this and shares seven tips for keeping on track.
Armed with a degree in art, a passion for good design and the unique ability to get to the core of complex information, Marilyn Trent hung out her shingle in 1992. Here's how she built Trent Creative into an innovative branding, marketing and design firm with studios in Rochester and Detroit.