By Carol Gillis, AWC Detroit Vice President of Marketing
Have you noticed we’ve changed?
Over a year ago, we started a project to update our brand identity. We wanted to further grow our chapter, get more of our members actively engaged and attract a new mix of members to lead the way into the future. We’ve been making changes to modernize and expand the services we offer our members and it’s time our brand reflected that!
What’s in a Brand
A brand isn’t just about a logo, colors, fonts or core messages – it’s about everything we do that impacts how potential and current members perceive us. We have taken this effort very seriously, involved members across our chapter and gone through a number of steps to think through our brand updates.
Along this journey, the AWC National organization was made aware of what the Detroit chapter had started and decided to update the Association’s national brand, too. So, we combined the best of both efforts while expressing our own creativity.
Our Marketing team has been hard at work upgrading and updating several touch points. We hope you’ll take a closer look!
- Notice the new graphics and ads created by Beth Farley that feature portraits of our members. We thank the photography team at Stage 3 Productions, where Beth is the art director, for hosting photo shoots at the company’s state-of-the-art studio.
- View the short video, produced by new member Junkai Wang, that tells the story of our brand’s evolution.
- Visit our updated website where you’ll find fresh content in the news blog – member insight and professional development articles, new member profiles and industry news. We also added a business directory of professional services offered by our entrepreneur members.
- Engage with us on social media (Twitter, Facebook, Instagram, LinkedIn), if that’s how you prefer to stay in touch.
- Watch for the new look of our quarterly newsletter, the e-blast that goes exclusively to members.
You’ll see our brand reflected in other ways, too.
- Attend one of our upcoming programs – we’ve increased our focus on a variety of professional development topics and networking opportunities.
- Plan to attend Celebrate & Elevate – A Toast to Women in Communications on June 6; this is an exciting year to come together and recognize the voice & vision of women communicators in Detroit and have some fun!
- Get involved in our new advocacy agenda to help promote literacy with Detroit Little Libraries.
The new branding aims to fulfill AWC’s mission to “elevate the role of women in communication with opportunities for learning and making connections.”