Name: Emily Shirden

Title: Partner

Company/Employer:Finn Partners

Career: Emily has been with Finn Partners for more than half of her 15-year career in public relations. She relocated in 2014 from Chicago to help build the Detroit office for the firm, which has grown to include nearly 20 full-time communications professionals and local clients including some of the city’s most exciting projects and longstanding brands.


  • Bachelor of Arts in Journalism, Indiana University
  • Master in Business Administration, Michigan State University

What You Should Know:

Emily brings to her clients a wealth of experience across industries and has led award-winning digital communications work.

  • Led a cross-office agency team working alongside Michigan’s largest health insurer as they communicated to consumers, businesses and other stakeholders through an unprecedented time of health insurance industry change.
  • This integrated program across earned, owned and paid media channels touches tens of thousands of lives each day.
  • Today Emily works with a mix of local Michigan companies and national health organizations on integrated public relations programs.
  • Emily was acknowledged as a 2018 PM360 Elite Awards “PR Guru”.

AWC Focus:  

I was asked to speak at an AWC event, Social Media for Business, last year. I was pleasantly surprised by the smart questions, passion and engagement of the group. I’m passionate about promoting the careers of women in communication and beyond – and ensuring that professionals both young and old stay connected to the newest platforms and channels.


  • Family and hometown – Emily and her dog, Arlo, live in Ferndale.
  • Interests – She enjoys cooking, winetasting and traveling.
  • Causes/volunteer service – Emily is on the Board of Directors for Michigan State’s Executive MBA Alumni Association.