Marketing is a constantly changing landscape with new technologies, trends, and methods rocking the boat. AWC Detroit member Allison LaRose, co-founder of Alto Rose, is poised to offer state-of-the-art marketing strategy and effective digital content.
Sue Voyles, who served on the planning committee and represented the Detroit Chapter at the 2019 AWC National Conference, reports on the ideas and strategies shared by the panelists at the session on creating and leveraging your personal brand.
After years of private sector experience working in marketing and as a copywriter, and in higher education as a writing instructor, Janet established her own business in 2015 as a freelance writer and editor who also offers academic support services.
Molly MacDonald, a former journalist, is founder and CEO of The Pink Fund, which provides short-term, non-medical financial assistance to breast cancer patients in active treatment. “Dancing With The Survivors” is her signature fundraising event.
How can you get your company or product to rise to the top of a Google search? AWC Detroit member Janet Scott gives some tips for writing SEO-enhanced product descriptions that will drive traffic to your web page.
Inglish is a millennial entrepreneur with a degree in communication from Bowling State Green University. Among other volunteer roles, she is a board member for Brilliant Detroit; she also spent three months in South Africa as an intern and volunteer.
Detroit-area public relations consultant and non-profit board veteran Karen Couf Cohen tells how to diffuse an organizational crisis with emotional intelligence. This is a version of her “empathy” article appearing on AWC’s National Trending blog.
How can you differentiate between a challenging work environment and a truly toxic one? Allison LaRose reveals six warning signs of a negative company culture and why it may be time to look for better opportunities.