Steve Jobs’ advice: “stay hungry, stay foolish” motivated Junkai Wang to expand her skill set and career opportunities. Educated in China and France to be a trilingual negotiator in international trade, she shares how she pivoted into marketing communications and acquired technical skills to rebrand a corporate website.
Stephanie Steinberg is the managing editor of monthly lifestyle magazine Neighborhood SEEN. She was also a features reporter for the Detroit News and a health and finance editor at U.S. News and World Report. Her favorite interview was with Will Ferrell and Zach Galifianakis while riding a duck boat tour in Boston.
Julie Fracker is the communications director for the Cranbrook Academy of Art and Art Museum. When Julie worked in media relations for Kmart, she took calls from national media after the company stopped selling handgun ammunition – a decision influenced by Michael Moore after he showed up in the company's headquarters to film a scene for his documentary Bowling for Columbine.
Freelance writers need every ounce of inspiration to earn a buck or two and keep going when things get tough. Here’s what Pam Houghton learned from Michigan-based movie-makers at an AWC Detroit program back in 2010 that has stuck with her.
Stage 3 Productions in Warren, Mich. offers state-of-the-art studio facilities and creative services for print and video productions. Several AWC members recently participated in photo shoots there, thanks to Beth Farley, Stage 3 art director and AWC marketing team member.
Freelancer Esther Allweiss Ingber writes on many topics. But one of her favorite gigs is being a restaurant reviewer. Here’s how she got that role at the Detroit Jewish News, how she goes about the assignment and her recent favorites among the dining spots she’s visited.
Jessica McCall is a vice president of marketing and external affairs for Goodwill Industries of Greater Detroit. She has also used her talents to serve in city, state and presidential administrations and campaigns. She recently returned to Detroit where she will continue her life's work - improving the lives of others.
Have you noticed we've changed? It's not just a new logo. We've been making changes to modernize and expand the services we offer our members. Carol Gillis, Vice President of Marketing, discusses AWC Detroit's brand identity and how it's been updated.
Social media marketing is an important and cost-effective way to promote an event to get people to attend as well as to engage those who are attending. AWC member RoseAnn Nicolai, president of Nicolai Events, shares her step-by-step plan.