No matter how we package our content in the marketing and communications fields, it all comes down to how we tell a brand's story. That’s why storytelling is the focus of Giavanna Palazzolo's new PR and branding business.
As a group, AWC Detroit supports literacy programs. So do some of our members as reading tutors for kids or adults. Member Joan Allesee serves on the board of the Oakland Literacy Council and has developed an eLearning course for tutor training.
Want to add podcasting to your marketing or programming plans? Have an idea for a podcast you’d like to create? Nicole Scheffler and Kathleen Norton, co-founders and co-hosts of the award-winning Diva Tech Talk podcast series, share what you should consider before taking the plunge.
Elizabeth Russell earned a graduate degree in communications from Grand Valley State University, and works at the university's Detroit branch, overseeing daily operations. She is also the author of two yet-to-be-published children's books.
Since founding Logos Communications 20 years ago, Sue Voyles has ridden the wave of technology that has changed the media landscape, the way PR campaigns are rolled out and how team members can choose to work.
Anjelica is a recent Wayne State grad who works in PR with clients in manufacturing, retail, utility and non-profit industries. She was the first web intern for Hour Detroit, and one of her first college newspaper stories was shared 250 times within 24 hours.
One of the lessons that Trent Creative founder and CEO Marilyn Trent has learned in her 25 years in business is that “Branding Comes First." You have to develop a solid brand strategy to connect with customers and maximize your marketing efforts.
Cindy Orlandi is a retired PR and marketing executive who is still pursuing her passions in writing and volunteer work. AWC-Detroit's Little Libraries initiative in Detroit inspired her to donate copies of her book, which benefits a favorite cause, animal rescue.
A retweet could land you in court. A ‘borrowed’ photo could breach copyright. How can you remain legal while getting maximum attention for your social media posts? Here’s what media law experts Robin Luce-Herrmann and Jennifer Dukarski advised at a 2018 AWC Detroit seminar.