Sue Voyles, who served on the planning committee and represented the Detroit Chapter at the 2019 AWC National Conference, reports on the ideas and strategies shared by the panelists at the session on creating and leveraging your personal brand.
How can you differentiate between a challenging work environment and a truly toxic one? Allison LaRose reveals six warning signs of a negative company culture and why it may be time to look for better opportunities.
A solo public relations practitioner for 25 years, AWC member Catherine Ticer shares what you need to know if you’re leaving a PR agency or corporate position to strike out on your own.
Some prospective members find AWC Detroit on social media or through a google search, but even more are introduced to the group by Maureen McDonald. Here are some tips from the consummate connector and community builder for Detroit-area women in the communications field.
No matter how we package our content in the marketing and communications fields, it all comes down to how we tell a brand's story. That’s why storytelling is the focus of Giavanna Palazzolo's new PR and branding business.
Pat Gomez Martz had no idea she was a technical communicator until her daughter made the observation while working as an unpaid intern at her mother's business. Later, a master's in technical and professional communication from Lawrence Technological University changed the direction of her career.
Renee Rashid-Merem, a General Motors communications executive with vast Fortune 100 company experience, shared practical tips for leadership development and career navigation at our 2018 Leadership Summit. In this Q&A, she talks about key points, challenges and influences in her own career.
Jocelyn K. Allen joined forces with Chandra S. Lewis in 2015 to form The Allen Lewis Agency, a full-service transformational agency committed to helping clients tell their stories, build their brands, and commemorate experiences. AWC Detroit asked her a few questions about her career journey in public relations and marketing.
Harper West’s topic for the 2018 Summit is “Emotional and Social Skills for Leadership.” A past president of IABC Detroit, she left the marketing and PR field after 25 years to pursue a career in clinical psychology. Today she is a psychotherapist and distinguished author in her new field.
Leadership Summit speaker Dr. Sibrina Collins -- a chemist, educator and writer -- felt honored to have mentors and cheerleaders supporting her career journey. Now as executive director of The Marburger STEM Center at LTU, she is a role model for women entering the fields of science, technology, engineering and math.