Marketing is a constantly changing landscape with new technologies, trends, and methods rocking the boat. AWC Detroit member Allison LaRose, co-founder of Alto Rose, is poised to offer state-of-the-art marketing strategy and effective digital content.
A retweet could land you in court. A ‘borrowed’ photo could breach copyright. How can you remain legal while getting maximum attention for your social media posts? Here’s what media law experts Robin Luce-Herrmann and Jennifer Dukarski advised at a 2018 AWC Detroit seminar.
Social media marketing is an important and cost-effective way to promote an event to get people to attend as well as to engage those who are attending. AWC member RoseAnn Nicolai, president of Nicolai Events, shares her step-by-step plan.
Marilyn Trent, president of Trent Creative, went on a quest to find ways to stay on track and be productive. Here's how she met the distraction challenge.
By Jordan E. Taylor, Marketing Coordinator - Upon its debut in 2003, many people were unsure if there was a need for yet another social media platform. Now, 14 years later, LinkedIn is the third most popular social network and has forever impacted the way we network, find jobs, potential clients and business partners. Here are
By Jennifer Cherry Foster, Catalyst Media Factory -- One of the great things about the Internet and social media are their enormous reach, including the ability to generate tremendous buzz very quickly as things “go viral.” It is also one of its greatest dangers, in a world where everyone is a reporter. Any communication, once