Leadership Development

AWC Detroit is driven to use our members’ professional communications skills for the good of women. We collaborate and support women’s non-profit organizations and causes by employing our communications expertise to raise awareness, gain supporters and garner funding.

As a professional sisterhood, our members come from all communications disciplines and backgrounds, working together to support opportunities for women to grow in the communications profession. Those organizations interested in collaborating with AWC Detroit can contact info@womcomdetroit.org with request details.

• Meeting Planning – Identify topics and make arrangements for speakers, venues, catering, etc.
• Program Promotion – Prepare program invitation, meeting announcements, newsletter articles and social media posts. (See PR Committee for press releases.)
• Hospitality Team – Register and greet guests at meetings.

• Member Recruitment Chair – Develop process to attract and acquire new members. Work alongside Marketing chair to attract new members through use of our website and social media channels. Work alongside Programs chair to ensure that all prospects are accounted for and educated about why they should consider joining AWC Detroit. Provide membership updates on a monthly basis during scheduled board meetings. Collaborate with the Member Retention Chair to help drive their efforts forward in member retention. Distribute business cards to prospects to encourage them to learn more and potentially join AWC Detroit.
• Prospect Coordinator – Follow up on inquiries and with prospects who attend AWC events.
• Alumni Liaison – Connect with the journalism, PR, communications or marketing department at your alma mater to promote participation in AWC programming and student membership.
• Member Retention Chair – Coordinate member mixers in the Metro Detroit area, including identifying locations and handling logistics. Organize and facilitate virtual member roundtables, including offering opportunities for guest speakers. Perform outreach to existing membership with renewal reminders and support them through the renewal process. Oversee the solicitation of member profiles for the website/social media and maintain the Constant Contact membership/prospect list. Work with new and existing members on ways to get involved in the AWC, including pairing members from similar career backgrounds to encourage networking. Host quarterly virtual member roundtables, including identifying special guests and topics. Manage AWC t-shirt sales and ensure funds are provided to the AWC treasurer. Distribute business cards to members in efforts to encourage their networking contacts to learn more and potentially join AWC Detroit.
• Networking Facilitator – Help graduating seniors, new grads and young professionals get acquainted with AWC peers and experienced communicators.

• Branding and Graphic Design – Develop brand standards for our website and email marketing (newsletter and program announcements).
• Website Developer – Help with the redesign and enhancement of our AWC Detroit website.
• Social Media and Digital Content Chair – Develop and maintain the social media calendar, promote AWC programs, campaigns, and the AWC Detroit brand on social media platforms (using Buffer, LinkedIn, Twitter, Facebook, Instagram, YouTube, Canva tools). Review social media/website analytics and develop ideas for improvements. Develop and maintain compelling website and digital content (WordPress, video). 
• Programs and Campaigns Marketing Chair – Develop marketing plans for  AWC Detroit programs and campaigns (e.g., membership drives, sponsorship marketing, video testimonial campaign, student marketing outreach, special marketing initiatives). Work with the Programs and Membership chairs to market AWC Detroit programs and events (Constant Contact, Canva tools, social media ad placement). Coordinate with the Social Media and Digital Content chair to support AWC Detroit marketing efforts. Coordinate with the Membership Chair to support member retention and recruiting. Develop and publish the quarterly AWC Detroit newsletter. Execute public relations activities to drive AWC Detroit and program awareness and preference
• Photo Editor – Select and post photos on our website galleries and homepage banner.
• Videographer/Photographer – Capture events for web and social media posting.
• Newsletter Contributors – Write member profile articles or cover events.

Help organize informal gatherings or meet-ups of affinity groups (e.g. freelancers, healthcare communicators, young professionals, digital communicators, etc.)

Meet for coffee with a new grad or member in transition. Review portfolio and resume, discuss possible career paths and provide further contacts inside and outside the group.

• Assist AWC in developing programming geared to young professionals.
• Attract more mid-career and young professionals and grow the member base with next-gen leaders.
• Promote events on social media, brainstorm ideas and provide feedback on programming.

Members in good standing with at least one year of committee experience in AWC or other organization are eligible for a board position. Nominations are open in the spring. See Leadership page for positions.

• Board Secretary – Contributes to decisions regarding AWC Detroit initiatives; has voting power. Documents minutes of all Board of Directors meetings and distributes to board. Board meetings are 100% virtual. An excellent opportunity to learn about AWC Detroit members. Commitment averages 3 hours per month.