AWC Detroit member Beth Monicatti Blank shares how her company, All Seasons Communications, launched an effective marketing campaign and website for long-time client, the International Snowmobile Manufacturers Association.
Marketing is a constantly changing landscape with new technologies, trends, and methods rocking the boat. AWC Detroit member Allison LaRose, co-founder of Alto Rose, is poised to offer state-of-the-art marketing strategy and effective digital content.
Sue Voyles, who served on the planning committee and represented the Detroit Chapter at the 2019 AWC National Conference, reports on the ideas and strategies shared by the panelists at the session on creating and leveraging your personal brand.
Molly MacDonald, a former journalist, is founder and CEO of The Pink Fund, which provides short-term, non-medical financial assistance to breast cancer patients in active treatment. “Dancing With The Survivors” is her signature fundraising event.
How can you get your company or product to rise to the top of a Google search? AWC Detroit member Janet Scott gives some tips for writing SEO-enhanced product descriptions that will drive traffic to your web page.
Detroit-area public relations consultant and non-profit board veteran Karen Couf Cohen tells how to diffuse an organizational crisis with emotional intelligence. This is a version of her “empathy” article appearing on AWC’s National Trending blog.
How can you differentiate between a challenging work environment and a truly toxic one? Allison LaRose reveals six warning signs of a negative company culture and why it may be time to look for better opportunities.
Employees can be very effective brand ambassadors for your company, especially with the prevalence of social media. Here’s what panelist Helen Stojic, director of Corporate Affairs for Blue Cross Blue Shield of Michigan, shared at a recent AWC Detroit program.