Title: Content Strategist

Company/Employer: SME

Career: I am a communications strategist with an extensive background in content strategy and digital marketing, as well as additional experience in event management. Currently, I’m the Content Strategist for SME, a nonprofit supporting the manufacturing industry. I’ve also served as adjunct faculty for seven years at Governors State University in the Chicagoland area, teaching interpersonal communications.

Education:

  • Illinois State University, Master of Science in Communication (2011)
  • Illinois State University, Bachelor of Arts in Communication (2009)

What you should know:

As Events Director for G3 Communications, I was responsible for event programming and content marketing for the B2B Marketing Exchange. I advanced this show from a 250-attendee, 20-sponsor, one-track program in 2013 to a 1200-attendee, 50-plus sponsor and 6-track show in 2018. This required creating and executing an extensive content strategy program for all marketing campaigns and delivering excellent communications to all staff, speakers, sponsors and attendees.

AWC focus:

I learned about AWC as an active member of the student chapter of AWC at Illinois State University. Recently, I was encouraged by my current supervisor to join Detroit AWC as part of my 2020 work goals.  I look forward to networking and volunteer opportunities. 

  • Family and/or hometown – I am originally from Chicago but moved to Detroit with my husband in June 2019. We live in downtown Detroit with our senior dog, Babe.
  • General Interests – Urban exploration, documenting street art, travel, visiting museums, long walks and reading.
  • Causes/volunteer service – #AdoptDontShop – advocate for animal adoption, particularly senior dogs.